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What is Business Success?

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Business success comes from creating value for owners, customers, and employees. You get what you value when you provide value to others. Getting value comes from giving value. Your business creates what you value when you provide great value to your customers and employees.

Welcome to CFO Perspective!

Thank you so much for visiting the CFO Perspective website. This site is loaded with tips and tools to help you achieve what you value.

I help small business owners identify what they most value and then build strategies and processes to increase that value by providing value to customers and employees.

I’m Rob Stephens, Founder of CFO perspective. Most of my career has been serving leaders like you as a CFO for small and medium-sized businesses.

Those years of experience led to me starting this company to provide insights to small businesses. The free tools and articles on this site give you a start toward identifying, measuring, and increasing value.

I package my expertise into efficient courses and programs . Learn how to improve value during the times that best fit your schedule with inexpensive self-guided courses. You can also have me join you one-on-one for personalized guidance. Over 1,000 people have joined CFO Perspective courses and programs.

A good starting point is to check out the Topics Page to find ways to accelerate your ability to achieve your goals.

The tools and the services I provide are my dream job of serving small businesses like you. Thank you again for visiting this site and I hope you find great value here. It’s my honor to help you reach your goals.

God bless and I wish you well.

How Do You Create Business Success?

There are five steps to increase value:
D iscover what owners value most.
R esearch what the company’s customers and employees value.
E liminate activities that don’t add value
A dd products and services to provide more value
M easure your progress

I guide you to your dream company with practical tips and tools.