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Thank you so much for visiting the CFO Perspective website. This site is loaded with content that will allow you to improve the cash flow of your business and achieve your goals.

I’m Rob Stephens, Founder of the CFO perspective. CFO Perspective helps small business owners manage their business finances to achieve their personal goals. Most of my career has been serving leaders like you as a CFO or SVP of Finance for small and medium-sized businesses.  

Those years of experience led to me starting this company to provide financial insights to small business owners.  The free content on this site and my consulting services can give you the competence and confidence to increase your cash flow to achieve your goals. 

  1. It starts with dreams that are clarified into big goals.
  2. These goals create the vision toward which the company is aligned.
  3. This is followed by operational excellence that produces the cash flow to achieve your goals and dreams.

The resources on this site and the services I provide are my dream job of serving small business owners like you.  Thank you again for visiting this site and I hope you find great value here.  It’s my honor to help you reach your goals.  It’s truly one of the most fulfilling things for me.  

God bless and I wish you well.