The Greatest Power

Quick Insight

Researchers have long found that intrinsic motivation tends to prompt more sustained energy. Why is that important? Running a small business is a major commitment that requires massive energy. Identify and tap into your intrinsic motivation for the greatest power.


“Extrinsic motivation reflects the desire to get more of something that we don’t feel we have enough of: money, approval, social standing, power, or even love. Intrinsic motivation grows out of the desire to engage in an activity because we value it for the inherent satisfaction it provides. Researchers have long found that intrinsic motivation tends to prompt more sustained energy.” – Jim Loerr and Tony Schwartz in The Power of Full Engagement

In my Creating Value article and course, I talk about finding fulfillment in the process of value creation. This is caused by intrinsic motivation.

Intrinsic motivation provides more energy. Why is that important? Running a small business is a major commitment that requires massive energy. Identify and tap into your intrinsic motivation for the greatest power.

I wish you the energy for what you want from life. I wish you well

- Rob Stephens


Further Insight


CFO Perspective Resources

  • Free Download:  Aspirations and Purpose Worksheet - The Aspirations and Purpose worksheet helps you clarify your personal aspirations and business purpose to set the direction for your company.
  • Course: Creating Value - Business Success from Share Value - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. In this program, you'll identify exactly what each of these three groups value and how to increase that value - and your success.
  • Course: ACE - Strategic Planning for Small Businesses - Small business strategic planning should quickly lead you from defining where you are going to deciding how to get there. Getting there takes a well-built strategy and implementation plan. Get planning and management tools with the basics of how to use them.

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