How to Increase Value

Quick Insight

The keys to increasing value are summarized in the DREAM acronym below.

Business success comes from value creation for owners, customers, and employees. Your business succeeds when you provide value to customers and employees. You get what you value when you provide value to others.  

My whole mission of CFO Perspective is to help small businesses identify, measure, and increase value. This is business success.

There are five steps to increase value:
Discover what owners value most
Research what the company’s customers and employees value
Eliminate activities that don’t add value
Add products and services to provide more value
Measure your progress

I wish you your DREAM company. I wish you well.

- Rob Stephens

Further Insight

CFO Perspective Resources

  • Free Download: Customer Dreams Worksheet - In this worksheet, you’ll identify the dreams of your customers and how you fulfill them. You can then clearly communicate the value you provide to customers.
  • Free Download: Start Stop Continue Template - This fillable PDF template is a quick way to summarize what you should start, stop, and continue based on ideas from you, your customers and your employees.
  • Video: How Do You Create Value? - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. I’ll explain how to discover and increase what each group values. I’ll also reveal the “Three D’s” and “Three P’s” that each group wants.
  • Course: Creating Value - Business Success from Shared Value - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. In this program, you'll identify exactly what each of these three groups value and how to increase that value - and your success.

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