What Shocked Me Looking Back

Quick Insight

People say it’s useless for new or small businesses to plan three years. You can’t predict much with accuracy, but having some long-term goals points you in the best direction for your next few steps. I recently revisited my three-year priorities. The last time I did this was two years ago. I pulled up that document from two years ago and was shocked at how similar it was to what I was planning for the next three years. Read more below for what I discovered.


I recently revisited my three-year priorities. The last time I did this was two years ago. I pulled up that document from two years ago and was shocked at how similar it was to what I was planning for the next three years. I literally went back to check its date to make sure it was from two years ago.

To be honest, I had forgotten what I had put in this and had focused too much on annual/quarterly goals. I wish I had kept the three-year priorities more in mind to stay the course in my business. I had wandered away from parts of it due to a lack of patience and focus.

Some say it’s useless for new or small businesses to plan three years. You can’t predict much with accuracy, but having some long-term goals points you in the best direction for your next few steps.

Two years ago, I didn’t know where I would be today. Today, I have a much clearer picture of where my company is going. It’s not so much a better idea of the direction but a better understanding of what the path looks like further in that direction.

I still don’t have complete clarity on what the next three years will bring, but I know my next steps and am committed to staying closer to the path of my company’s purpose, mission, and vision.

I wish you clarity on your next steps. I wish you well.

- Rob Stephens


Further Insight


CFO Perspective Resources

  • Video: How to Create a Cash Flow Projection - This video walks you step-by-step on how to create starting from an easy and free template. A cash flow projection can help you identify “cash leaks” that are draining your profits, spot periods of low cash flow before they become a crisis, and know when you have the cash to capture opportunities.
  • Course: ACE - Strategic Planning for Small Businesses - Small business strategic planning should quickly lead you from defining where you are going to deciding how to get there. Getting there takes a well-built strategy and implementation plan. Get planning and management tools with the basics of how to use them.
  • Course: Entrepreneurial Finance - Small Business Financial Management Basics - Get a financial overview of the entrepreneurial journey from startup to operational decisions to exit planning. You’ll hear from a business banker guest speaker who explains what lenders look at when deciding whether to make a loan to a small business.

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