Quick Insight
In a small business, SWOT analysis strengths and weaknesses mirror those of the owners. Owners can’t see the company’s weaknesses because it's hard to see our own weaknesses. Customer and employee surveys, mastermind groups, and business coaching are all ways to uncover your company’s deficiencies.
“In my experience, the reason people often fail to grow and improve isn’t that they lack the ability. Instead, they lack awareness of their skills and skill deficiency...
They lack self-awareness. Additionally, they haven’t cultivated the coaches who could help them identify their skill deficiencies...
Consequently, a surprising number of thoughtful people cannot identify where they need to improve or cannot formulate an action plan to address skill deficiencies. Essentially, they are flying blind.” – Robert Steven Kaplan in What You’re Meant To Do
This is true for individuals and for companies. For individuals, this is done through a skills assessment. For a company, it’s done through SWOT analysis.
In a small business, SWOT analysis strengths and weaknesses mirror those of the owners. Owners can’t see the company’s weaknesses because it's hard to see our own weaknesses. Sometimes we don’t want to admit our weaknesses. Sometimes we don’t know what we don’t know. It may be easier to identify a personal weakness through how it impacts our company.
Customer and employee surveys, mastermind groups, and business coaching are all ways to uncover your company’s deficiencies.
I wish you awareness of your path to improvement. I wish you well.
- Rob Stephens
Further Insight
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