True Financial Freedom

Quick Insight

Cash savings isn’t glamorous, but it’s the foundation for your freedom and integrity. It’s the freedom to be true to yourself. It’s freedom to be bold. It’s freedom to take chances and still land on your feet when they don’t work out.


“One of the reasons people fail to reach their potential is the pressure they feel to take care of pressing financial needs… being overextended makes it terribly difficult to pursue your skills and passions. It also makes it much harder to speak up, push back, and generally do what you believe is right. Saving your money at various points in your career may make it more likely you’ll make much more money later. Why? It’s because it will allow you to exert a greater degree of leadership and make better career decisions when it counts.” – Robert Steven Kaplan in What You’re Really Meant To Do

Many people think of financial freedom as retirement and spending your time as you wish. Before that, it’s the freedom to be true to yourself. It’s freedom to be bold. It’s freedom to take chances and still land on your feet when they don’t work out.

You don’t truly own your business when it’s survival rests on one customer or one transaction. Some say cash in the bank isn’t working for you. When you don’t have cash in the bank, you’re working for whoever will give you the next dollar you so desperately need.

Cash savings isn’t glamorous, but it’s the foundation for your freedom and integrity.

I wish you the cash to reach your fullest potential. I wish you well.

- Rob Stephens


Further Insight


CFO Perspective Resources

  • Free Download: Quick Tips for Improved Cash Flow - This guide will help you increase cash flow and reduce dips in cash flow.
  • Free Download: Cash Flow Projection Template - This easy template will reduce the stress of cash flow surprises and position you to capture the next big opportunity.
  • Video: How to Create a Cash Flow Projection - This video walks you step-by-step on how to create starting from an easy and free template. A cash flow projection can help you identify “cash leaks” that are draining your profits, spot periods of low cash flow before they become a crisis, and know when you have the cash to capture opportunities.
  • Course: Improve Your Cash Flow - This course shows you how to assess current and future cash flows. You learn techniques to increase cash flow and reduce dips in cash flow. I list critical sources of cash for businesses, along with the pros and cons of major sources.
  • Book: Conquering Cash Flow: The Complete Guide to Small Business Cash Flow Management - Learn how to manage your cash better so you can improve your cash flow, increase your profits, grow your business, and reduce your stress. Discover proven methods to conquer your cash flow.

Get all the CFO Perspective resources with a FAST (Finance and Strategy Toolkit) membership.

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