Quick Insight
The power of SMART goals is accountability. You can't hold yourself or others accountable to a goal that's missing objective ways to assess achievement. When goals are vague, any effort can be described as "success".
The power of SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound ) is accountability. You can't hold yourself or others accountable to a goal that's missing objective ways to assess achievement. When goals are vague, any effort can be described as "success".
Developing a SMART goal means putting in the work to clearly describe what needs to be accomplished to meet the company's objectives. SMART goals allow clear communication of expectations. SMART goals provide a fair assessment of performance.
I've developed budgets and key performance metrics at multiple companies. It's a process of translating broad aspirations into specific expectations. For example, "good earnings" is clarified as "a return on assets next year of at least 1%".
I wish you the accountability that drives performance. I wish you well.
- Rob Stephens
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