Stop Chasing the Wrong Things

Quick Insight

Entrepreneurs aren’t short on ideas. We’re short on time and money to chase all our ideas. A small amount of clarifying your strengths, weaknesses, and passions can save you massive amounts of time and money chasing the wrong things.

“Managing your life and your career is 100% your responsibility… Acting like an owner means taking responsibility for learning about your strengths, weaknesses, and passions… It means you own your own fate.  It means you try to make your choices explicit. There are trade-offs to be weighed, and you should try to make them explicit whenever possible.” – Robert Steven Kaplan in What You’re Really Meant To Do

We all own the choices we make in our life. If we own a business, we also determine what that business provides to us, our customers, and our employees. Our choices determine the focus of our personal time and our business.

Not taking the time to identify your strengths and weaknesses can leave you blind to where you have the greatest value in the marketplace. Not being clear on your passions makes you slow or miss to capture opportunities that you would value most.

A small amount of clarifying these things can save you massive amounts of time and money chasing the wrong things. Entrepreneurs aren’t short on ideas. We’re short on time and money to chase all our ideas.

I wish you clarity on what’s best for you. I wish you well.


- Rob Stephens

Further Insight

CFO Perspective Resources

  • Video: How Do You Create Value? - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. I’ll explain how to discover and increase what each group values. I’ll also reveal the “Three D’s” and “Three P’s” that each group wants.
  • Course: ACE - Strategic Planning for Small Businesses - Small business strategic planning should quickly lead you from defining where you are going to deciding how to get there. Getting there takes a well-built strategy and implementation plan. Get planning and management tools with the basics of how to use them.
  • Course: Creating Value - Business Success from Shared Value - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. In this program, you'll identify exactly what each of these three groups value and how to increase that value - and your success.

Get all the CFO Perspective resources with a FAST (Finance and Strategy Toolkit) membership.

Get the tools, guidance, and support for superior business performance

Get all the CFO Perspective courses plus more in one package. FAST (Finance and Strategy Toolkit) is the membership program that gives you the resources for better strategic financial management. Get direct access to me as well tools for improved decisions that lead to superior business performance.

The right tools save you time, reduce your stress, and improve your effectiveness.

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