Create Both a Living and a Life

Quick Insight

When we create value for others, we’re making a life for ourselves through our business while making a living.

“From what we get in life, we make a living. From what we give, we make a life” – Arthur Ashe

Business success is when we receive value by providing value. When the only value is profit, we get a living but employees and customers are a means to an end. 

When we create value for others, we’re making a life for ourselves through our business. We find meaning by creating livelihoods for our employees and solving our customers' problems. 

The joy isn’t just in the outcome, but in the value creation process. Profit is an outcome, but not the sole goal. It’s truly a virtuous circle. Not only from a moral perspective but from the benefits we all create for each other.

I wish you profit and purpose. I wish you well.

- Rob Stephens

Further Insight

CFO Perspective Resources

  • Free Download:  Aspirations and Purpose Worksheet - The Aspirations and Purpose worksheet helps you clarify your personal aspirations and business purpose to set the direction for your company.
  • You can learn more about creating value for yourself and others in my Creating Value program. 

Get all the CFO Perspective resources with a FAST (Finance and Strategy Toolkit) membership.

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profit, growth, and purpose.

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