Attract Loyal Customers with Your Values

Quick Insight

Purpose, values, and dreams are the deepest motivations of your customers.

“Best brands transcend consumer segments and regional markets by rooting their brand in universal values. They create and occupy a mental space that goes beyond the product or the category. They serve a bigger purpose.” -From a Millward Brown study of best brands as quoted in The Story of Purpose

“Sell dreams, not products.” is wise advice from Carmine Gallo, author of Talk Like TED. What is the powerful desire you help fulfill for your customer? What deep value of theirs do you foster?

Your product is a commodity, but your purpose attracts loyal fans. You truly understand them. They don’t consider your product or service as a zero-sum win/lose transaction. You help each other take one step toward achieving what each of you wants. Your purpose and their dreams are a powerful combination.

I wish you loyal customers. I wish you well.

- Rob Stephens

Further Insight

16 Types of Customer Needs (and How to Solve for Them) on Hubspot

CFO Perspective Resources

Video: How Do You Create Value? - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. I’ll explain how to discover and increase what each group values. I’ll also reveal the “Three D’s” and “Three P’s” that each group wants.
Course: Creating Value - Business Success from Shared Value - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. In this program, you'll identify exactly what each of these three groups value and how to increase that value - and your success.

Get all the CFO Perspective resources with a FAST (Finance and Strategy Toolkit) membership.

Get the tools, guidance, and support for superior business performance

Get all the CFO Perspective courses plus more in one package. FAST (Finance and Strategy Toolkit) is the membership program that gives you the resources for better strategic financial management. Get direct access to me as well tools for improved decisions that lead to superior business performance.

The right tools save you time, reduce your stress, and improve your effectiveness.

Learn More

This Site cannot and does not contain legal, tax, personal financial planning, or investment advice. The legal, tax, personal financial planning, or investment information is provided for general informational and educational purposes only and is not a substitute for professional advice. Accordingly, before taking any actions based on such information, we encourage you to consult with the appropriate professionals. We do not provide any legal, tax, personal financial planning, or investment advice. CFO Perspective, LLC assumes no responsibility for errors or omissions in the contents on the site. THE USE OR RELIANCE OF ANY INFORMATION CONTAINED ON THIS SITE IS SOLELY AT YOUR OWN RISK.