3 Questions for Actionable Feedback

Quick Insight

Start-Stop-Continue is a simple but effective feedback process where you ask your employees or customers:

1.    What should you start doing?

2.    What should you stop doing? 

3.    What should you continue doing?

Feedback is important to running a successful business. After all, it lets people better understand their current performance and identify ways to improve.

But not everybody is good at giving (or receiving) feedback. Fortunately, there’s a simple process you can use that will help you overcome these challenges. It’s called Start-Stop-Continue.

Start-Stop-Continue is a simple process where you ask your employees or customers:
1.    What should you start doing?
2.    What should you stop doing? 
3.    What should you continue doing?

It’s that easy. But it’s very useful. The Start-Stop-Continue template ensures that all feedback received is action-oriented.

I’ve used it as part of executive groups and I’ve adapted it for small businesses. My template also expands its uses. You can use it to assess your own tasks or business. You can also use it to get feedback from employees and customers.

See the Further Insight section below for links to more information and my template for Start-Stop-Continue.

I wish you clear feedback from your customers and employees. I wish you well.

- Rob Stephens

Further Insight

CFO Perspective Resources

  • Video: How Do You Create Value? - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. I’ll explain how to discover and increase what each group values. I’ll also reveal the “Three D’s” and “Three P’s” that each group wants.
  • Course: Creating Value - Business Success from Shared Value - You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. In this program, you'll identify exactly what each of these three groups value and how to increase that value - and your success.

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