Quick Insight
The purpose of our company can’t be hidden, even if we wanted it to be. Our products and services give signals of why we do what we do. It comes out in how we treat our customers. Creating value is about giving value. Value is the foundation of customer trust that leads to transactions.
“Just think for a moment about a doctor who is motivated primarily by money, compared to one whose sense of purpose comes from the desire to be a healer and to serve his patients with excellence. The doctor who is looking to maximize his income might make very different decisions than one whose primary focus is the quality of the care that he provides to patients. Given equal skills, which one would you prefer to have care for you in a life-or-death situation?” – Jim Loehr and Tony Schwartz in The Power of Full Engagement
Can your customers tell what drives you? We think the strategic plans and key performance indicator (KPI) dashboards that drive our profits are hidden from customers.
The purpose of our company can’t be hidden, even if we wanted it to be. Our products and services give signals of why we do what we do. It comes out in how we treat our customers.
Creating value is about giving value. Value is the foundation of customer trust that leads to transactions. Ironically, you get more profits long-term when your balance purpose and profit
I wish you a clear purpose – both you and your customers – that leads to profits. I wish you well.
- Rob Stephens
Further Insight
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