What is Value-Based Pricing?

The Superior Way to Set Pricing?

Value-based pricing sets prices based on how much customers value a product. Many pricing experts believe this is superior to basing prices on a company's internal costs. In this video, I'll:

 - Show how value-based pricing may be superior to cost-plus pricing

 - Explore how customers value a product

 - Walk you step-by-step through how to determine an effective range of prices according to value-based pricing (hint: It's in the video thumbnail above, but I go into much more detail in the video.)

 - List the pros and cons of value-based pricing

This video comes from my Pricing for Profitability Course

CPAs: Want to get CPE credit for videos and courses like this? Check out my CPE page.

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