Reduce Improper Price Discounting
Do you know all the ways your sales are leaking profit?
Some companies lose large amounts of profit from rampant discounting or discounting without analyzing its impacts. It reminds me of the famous Walt Kelly quip, "We have met the enemy and he is us." Finding these profit leaks may be one of the best ways to improve pricing discipline and profits. In this video, I'll:
- Show how not all business is good business
- Walk through two powerful techniques to identify the profit leaks
- Explain why you want to track deals you didn't get
- Offer ideas for reducing ineffective discounting