Pricing Financial Analysis

Step-By-Step Guidance on Estimating the Potential Profit of a Price Change

The financial goal of pricing is to increase profits, not sales. This seems so obvious, but many pricing mistakes increase sales but hurt profits.

In this video, I’ll:

 - Walk through an analysis I've used many times to estimate the potential profit impacts of a price change

 - Explain how price cannibalization can have a massive impact on profits

 - Clarify the relevant costs for pricing decisions

 - Reveal the point of optimal profit

This video comes from my Pricing for Profitability Course

CPAs: Want to get CPE credit for videos and courses like this? Check out my CPE page.

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