Pricing Ethics

What's fair?

Pure economic theory may recommend a price that would be perceived as unethical by customers. Using such a price could be very damaging to a company. As Amartya Sen said, "The purely economic man is indeed close to being a social moron." In this video, I'll:

 - List pricing actions that might be considered unethical by your customers or society

 - Provide pricing alternatives that are seen as fairer

This video comes from my Pricing for Profitability Course

CPAs: Want to get CPE credit for videos and courses like this? Check out my CPE page.

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