Pricing Ethics
What's fair?
Pure economic theory may recommend a price that would be perceived as unethical by customers. Using such a price could be very damaging to a company. As Amartya Sen said, "The purely economic man is indeed close to being a social moron." In this video, I'll:
- List pricing actions that might be considered unethical by your customers or society
- Provide pricing alternatives that are seen as fairer