Customer Journeys and Calculating Return on Ad Spend (ROAS)
Can you profitably turn leads into customers?
The concept of a journey highlights that it takes many steps over time for a lead to become a customer. The concept of a sales funnel highlights that only a fraction of leads become customers. At each step, there are costs that must be covered by the few paying customers.
In this video, I’ll explain how to calculate Return on Ad Spend (ROAS) to determine your customer profitability