Quick Insight
Your three-year priorities, one-year goals, quarterly objectives, and task lists all break your business purpose into actionable steps. All these pieces work together to flow from the strategic to the tactical. Not taking the time to identify your strategic priorities creates massive inefficiency for your company.
Your three-year priorities, one-year goals, quarterly objectives, and task lists all break your business purpose into actionable steps. All these pieces work together to flow from the strategic to the tactical. Each provides more detail to the second part of the definition of small business strategic planning, which is “how you are going to get there.”
No company has enough resources to accomplish everything it wants. Setting priorities is about focusing your scarce resources on the things that matter most.
How do you know what matters most? Your purpose, vision, and mission set the general direction. It’s time to choose exactly what steps you need to take to get there.
Most business owners plan strategically just a year or less in advance. This is a mistake. Yes, your tactics are constantly changing. However, your dreams for your company are too big to be achieved in a year. Your strategic plan is a multi-year outline of how you’ll achieve those dreams.
Setting priorities and goals determines both what you will do, what you may do, and what you will not do. Not taking the time to identify your strategic priorities creates massive inefficiency for your company.
I wish you the discipline to turn your dreams into dollars. I wish you well.
- Rob Stephens
Further Insight
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