Will your price change increase - or destroy - profit? 

I'll walk you through how to see price changes from your customers' eyes and measure potential profit outcomes from a price change.

Pricing for Profitability

- OR -


Get this course and all other CFO Perspective courses along with downloadable tools and access to Rob for only $290/year as part of a FAST membership.

FAST Member? Click here for instant access.

"What an awesome course. Super informative in running our own business, advising our clients on pricing theory, and being aware as a consumer and company of the tactics of our vendors." - Course Review

What You'll Learn ...

In this course, I’ll:

  • Demonstrate how to analyze pricing decisions to anticipate their profit implications. 
  • Cover how many parts of a company can work together to improve pricing.
  • Walk through the calculation for value-based pricing.
  • Reveal what customers perceive as fair - and unfair - pricing.
  • Show how to analyze the profitability at stake by responding to competitor pricing.
  • List the pros and cons of common pricing strategies. 
  • Explain how to identify and reduce poor discounting practices.

"Committed leadership on pricing strategy improves a company's operating profit margin by between 2 percent and 7 percent, often doubling historic profit margins."

 - McKinsey & Company analysis

Course Outline

Section 1: Pricing Profitability Analysis and Processes

  • Cost-Plus Pricing
  • Pricing Financial Analysis
  • Break-Even Analysis
  • Using Excel Goal Seek for Break-Even Analysis
  • Two-Variable Analysis
  • Pricing and Utilization
  • Strategic Starting Points and Tactical Moves
  • Pricing as a Team Sport

Section 2: Pricing Profitably for Your Product's Value

  • Value-Based Pricing
  • Communicating Value to Customers and Staff
  • Price Differentiation Concepts
  • Price Differentiation and Price Structure Examples
  • Estimating the Price-Response Function
  • Pricing Ethics

Section 3: Pricing Profitably in the Face of Competition

  • Competition-Driven Pricing
  • Pricing During Competitive Pressure
  • Types of Pricing Strategies
  • Discounting

Are you a CPA? Get CPE Credit for this course.

"Companies that actively pursue pricing as an important part of their strategy typically outperform industry peers on several financial metrics… Companies that are pricing leaders are 26 percent better at managing true profitability."

- Deloitte pricing effectiveness benchmark study

Let me be your guide

I’m Rob Stephens, founder of CFO Perspective. CFO Perspective provides continuing education courses for CPAs as well as financial management courses for business advisors and staff. During my career, I’ve been the CFO, SVP of Finance, or Director of Operations of companies from just a few employees to $3 billion in assets and hundreds of employees. I chaired the Pricing Committee or worked with others to set pricing at these companies.

Join with NO RISK!

There is no risk to you. I think you'll be impressed with what you receive, but if you're not, you can quit within the first month. Get a full refund in your first 30 days if it's not everything you wanted.

Would Better Pricing Processes Improve Your Profit?

Get the Tips and Techniques for Pricing.

- OR -


Get this course and all other CFO Perspective courses along with downloadable tools and access to Rob for only $290/year as part of a FAST membership.

The Pricing for Profitability course is one of the courses you get with a FAST membership.

FAST (Finance and Strategy Toolkit) is a membership program that gives you resources for better strategic financial management. You get all the CFO Perspective courses. Get direct access to me as well as tools for improved decisions that can lead to superior business performance. 

The right tools can save you time, reduce your stress, and improve your effectiveness.

FAST Member? Click here for instant access.

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