Pick Your Route

Quick Insight

We need a clear vision to reduce the decisions we must make. This gives us more time to analyze those decisions that most important to our success. Vision isn’t fluffy. It sets hard boundaries, from which all other strategic planning flows.


“Defining a vision becomes a picture of the possible, a blueprint for action, and a buffer against, the inclination to make energy choices reactively rather than reflectively…A vision statement is a declaration of intent about how to invest one’s energy. Regularly revisited, it serves as a source of sustaining direction and fuel for action.” – Jim Loehr and Tony Schwartz in The Power of Full Engagement 

By defining a path, you make all other routes secondary. This is important because we have limited time, energy, and money. 

We need a clear route to reduce the decisions we must make. This gives us more time to analyze those decisions that most important to our success. As the saying goes, “When your vision is clear, the decisions are easy.”

Vision isn’t fluffy. It sets hard boundaries, from which all other strategic planning flows.

I wish you focus from clear vision. I wish you well.


Further Insight


CFO Perspective Resources

  • Download: Aspirations and Purpose Worksheet. The Aspirations and Purpose worksheet helps you clarify your personal aspirations and business purpose to set the direction for your company.
  • Course: ACE (Achieve, Clarify, Execute) - Small Business Strategic Planning. Learn more about the course. Small business strategic planning should quickly lead you from defining where you are going to deciding how to get there. Getting there takes a well-built strategy and implementation plan. Get planning and management tools with the basics of how to use them. ACE stands for Achieve, Clarify, Execute.

Get all the CFO Perspective resources with a FAST (Finance and Strategy Toolkit) membership.

Accelerate your success with FAST

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