Improve Your Cash Flow

Reduce your stress and capture more opportunities by improving your business’s cash flow. Better cash flow means more growth and more profit.

- OR -


Get this course and all other CFO Perspective courses along with downloadable tools and access to Rob for only $290/year as part of a FAST membership.

FAST Member? Click here for instant access.

Absolutely fantastic course! Makes me want to delve into this more. Thank you!!!

- Anonymous review of the course

The Stress and Missed Opportunities of Poor Cash Flow

One of the greatest sources of stress for small business owners is managing cash flow. You may be one of the 69% of business owners who have been kept up at night by concerns about cash flow. You’re overwhelmed with work but it never seems to create cash flow for you.

Lost profits due to poor financial management are common with small businesses.

  • More than half of U.S. businesses have lost $10,000 or more by foregoing a project or sales specifically due to issues created by insufficient cash flow. (Quickbooks study)
  • 82% of small businesses fail because of poor cash flow management skills or poor understanding of cash flow (U.S. Bank) 

You can increase your cash flow

All you need is some guidance on how to better manage cash to build your confidence in your business finances.

This course will help you:

  • Get your hands around your current and projected cash flows
  • Increase cash flow
  • Avoid painful mistakes business owners make with debt and equity
  • Reduce stressful periods of low cash
  • Identify the major sources of debt and equity financing that could provide precious capital to your business.
  • Avoid common cash management mistakes
  • Get the cash you need for growth

Kinds Words for the Improve Your Cash Flow Course

Rob does a great job… discussing practical steps to take for increasing cash flow.

I was very impressed with this course. It gave a great overview of what cash management is, what metrics are useful, and what strategies are best for different situations. Highly recommend! 

Rob covered all bases on how a company can improve and destroy its cash flow position by either effective or ineffective management.

Let Me Show You How

I’m Rob Stephens, Founder of CFO Perspective. I’ve been the CFO of multiple companies. Early in my career, I worked for a company that went bankrupt from lack of cash. Later, I was the CFO of two banks that survived the Great Recession. I sat on loan committees where I saw borrowers make huge cash flow mistakes with their company. I’ve seen the good, the bad, and the ugly of cash flow management. I want to show you how to capture the good and avoid the ugly.

"Outstanding course and a terrific instructor. He went through all of what you need to focus on to manage cash in your business." - course review

Are you a CPA? Get CPE Credit for this course.

What You'll Receive

This course has over two hours of video to walk you through how to improve your cash flow. You’ll also receive the following tools:

A cash conversion cycle calculator to calculate your current cash cycle. It will show you how much cash and profits could go up if you decreased the cycle time.

A 12-Month Excel cash flow projection template with step-by-step video instructions on how to fill it out.

A guide on cash flow metrics you can monitor to better understand your cash flow.

What Others are Saying About This Program

Absolutely fantastic course! Makes me want to delve into this more. Thank you!!!

Really good overview of this topic, with very useful tidbits.

The course is good and the instructor knowledgeable with good presentation skills.

What You'll Learn

How to speed up cash inflows and slow down cash outflows

The key cash flow metrics to monitor to keep a pulse on your company’s cash

How to calculate your sustainable growth rate and how to increase it.

Course Outline

Section 1: Cash Flow Basics

  • Welcome and Overview
  • Some Cash Flow Basics

Section 2: Where Businesses Get Cash

  • Where Businesses Get Cash
  • The Cash Conversion Cycle
  • The Three Tanks of Cash

Section 3: Analyzing Past Cash Flow

  • Understanding Your Cash Flow with Historical Cash Flow Statements
  • Metrics to Monitor: Working Capital and the Cash Conversion Cycle
  • How to Use the Cash Conversion Calculator
  • Metrics to Monitor: Working Capital, EBITDA, and Free Cash Flow
  • Tips on Monitoring Cash

Section 4: Debt and Equity Funding

  • Loans
  • Other Types of Debt
  • Equity
  • And Everything in Between
  • Four Sources of Cash Flow

Section 5: Creating a Cash Flow Projection

  • Benefits of Cash Flow Projections
  • Ways to Project Numbers
  • Overview of the Projection Template
  • Operational Cash Inflows
  • Operational Cash Outflows
  • Modeling Your Options

Section 6: The Art of Managing Cash

  • Speed Up Cash Inflows
  • Slow Down Cash Outflows
  • Managing Debt and Equity
  • Managing Excess Cash
  • Cash and Growth
  • Conclusion and Congratulations

Do you want increased cash flow and profits?

Get the tools and techniques that can improve your cash flow.

- OR -


Get this course and all other CFO Perspective courses along with downloadable tools and access to Rob for only $290/year as part of a FAST membership.

The Cash Flow course is one of the courses you get with a FAST membership.

"FAST (Finance and Strategy Toolkit) is the membership program that gives you the resources for better strategic financial management. Get direct access to me as well as courses and tools for improved decisions that lead to superior business performance. The right tools save you time, reduce your stress, and improve your effectiveness.

FAST Member? Click here for instant access.

FAST Members: Click here to get instant access.

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