Analyzing Whether to Add New Locations

Step-by-step guidance on how to decide whether a new location will increase profits or destroy value. 

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New Locations: Big Profits or Big Headaches?

A new location is a major commitment of time and money with the potential to expand a company’s business and increase profits.

New locations also come with risks. Sales may be lower than expected while costs are higher. The new location may pull more resources from existing operations and strategy than anticipated.

Is there a better way to project how your new location will turn out? Yes.

What You'll Learn ...

In this course, I’ll:

  • Explore some of the key financial considerations when opening a new location to be confident you're making the right decision.
  • Describe how to forecast revenue and expense items for a new location.
  • Explain how to build a net contribution and cash flow forecast.
  • Illustrate analysis methods like break-even analysis and scenario analysis.
  • Demonstrate sensitivity analysis with Excel’s Goal Seek, Scenario Manager, and Data Table functions.
  • Define common metrics like NPV, IRR, and Time to Breakeven. I’ll show multiple ways to analyze this in Excel. For Excel gurus, you can do this yourself. For others, this gives you an idea of what an accountant, analyst, or consultant can do for you.
  • Reveal common mistakes people make when deciding whether to open new locations and how to avoid these mistakes.

This course is focused on the financial analysis of the location and how a new location fits financially into a company’s larger strategy. I don’t cover Merger and Acquisition (M&A) Analysis or analyzing where to locate the store or new location.

... And Get Valuable Templates

In addition to everything you learn, you get valuable templates that you can customize to your specific analysis. The course videos walk you step-by-step through how to use these templates.

Here are examples of some of the downloads and templates you’ll receive:

  • Business Growth ChecklistMake sure you are ready for growth and identify what you need to do to be ready before leaping into growth.
  • New Location AnalysisThis template allows you to project and model the potential profits and cash flow from opening a new location. It can also be used as a template for budgeting.
  • Cost-Volume-Profit (CVP) AnalysisQuickly see your potential profits across a range of potential sales amounts at your new location.
  • Industry Research Reports ListGood information is crucial to a good decision. Get a list of some of the best free and paid sources for market and industry information.
  • Ways to Project NumbersMany times when I work with clients on cash flow projections, they don't know the different methods for using past numbers to project accurate future numbers. This guide talks you through the most popular ways to do this. Use the tips in this download to make better sales projections and budgets.

Are you a CPA? Get CPE Credit for this course.

Let me be your guide

I’m Rob Stephens, founder of CFO Perspective. CFO Perspective provides finance and strategy guidance to help small businesses succeed. During my career, I’ve been the CFO, SVP of Finance, or Director of Operations of companies from just a few employees to $3 billion in assets and hundreds of employees. I’ve done new location analysis for a variety of industries at companies I worked at or coached.


Join with NO RISK!

There is no risk to you. I think you'll be impressed with what you receive, but if you're not, you can quit within the first month. Get a full refund in your first 30 days if it's not everything you wanted.

Will Your Next Location Increase Your Profit and Cash Flow?

Get the Tools and Techniques to Make Better Decisions when Opening New Locations.

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MOST POPULAR

Get this course, 10 other courses, and dozens of resources for only $29/month as part of a FAST membership.

The Analyzing New Locations course is one of the courses you get with a FAST membership.

FAST (Finance and Strategy Toolkit) is a membership program that gives you access to a massive collection of resources for small business advisors and staff. The right tools save you time, reduce your stress, and improve your effectiveness. 

FAST Member? Click here for instant access.

FAST Members: Click here to get instant access.

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