Estimating Revenues for a New Location
Estimating Revenues for a New Location
Estimating revenues for a new location can be very difficult. New locations can also impact the revenues of your existing locations. How can you make a reasonable projection based on solid numbers? In this video, I’ll:
- Identify sources of information for new locations (some of which are free and available to the public)
- Explain why sales at your new locations may differ from sales at existing locations
- Walk through how breaking down the components of revenue help you better model your revenue
- Show how cannibalization from the new location may reduce profit at your existing locations