Estimating Expenses for a New Location

Businesses often massively underestimate the costs for a new location. Once they’ve made the major investment to open the location, they find out it’s much less profitable than they thought. Is there a way to better project expenses for a new location? In this video, I’ll:

  • Identify sources of information for new locations (some of which are free and available to the public)
  • Explain how to project complex staffing costs
  • Recommend how to reflect expenses of the new location and the cost impacts to the rest of the company.
  • Point out both direct and indirect marketing costs that need to be modeled
  • Reveal the one major expense line item that every new location projection needs that’s often forgotten

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