Industry Research Reports

What is it?

This gives you a list of potential sources of information about similar companies or the market potential of new markets.

Why is it important?

Companies can learn where they need to improve if they compare their results to peer companies. It also shows the potential results for a new company or a new location.

When and how would you use it?

This is useful for a business plan for a new company or adding a location. It can also be used in strategic planning or SWOT analysis to assess how a company is doing and what it can do to perform better. To learn more about this, watch the videos on Estimating Expenses for a New Location, Estimating Revenues for a New Location, or the New Locations course.

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