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Objectives and Key Results (OKRs)

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The Different Types of Urgency Campaigns You Can Create
By Rob Stephens
About Objectives and Key Results (OKRs)

Objectives and Key Results, also known as OKRs, have become very popular for improving company performance. They have powered success at companies like Intuit, Google, and Intel. OKRs can be used by the smallest to the largest companies. OKRs improve your company’s performance by increasing focus, employee engagement, alignment, agility, and innovation.

The structure of OKRs is very simple. An OKR is comprised of:

  • An objective: an outcome you want to achieve
  • Key results: the criteria to measure the achievement of an objective

This simplicity and clarity attract many people to OKRs. It’s what also allows rapid iteration and ease of communication. OKRs focus on frequent iteration and innovation. This promotes setting OKRs across the organization and cross-team coordination.

In this course, I’ll walk you step-by-step through:

  • The basics and benefits of OKRs: Get a solid foundation of the basics and learn why OKRs are so powerful.
  • The OKR cycle: I show you the steps from setting stretch goals to scoring achievement.
  • Managing with OKRs: Master the tips and tricks to implementing OKRs.


Simple and Easy

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About the Teacher

Rob Stephens

Rob Stephens is the Founder of CFO Perspective, where he provides finance and strategy guidance to help small businesses succeed. He has been quoted in Forbes, U.S. News and World Report, Bloomberg Businessweek, and many other news sources. He is also the author of Conquering Cash Flow: The Complete Guide to Small Business Cash Flow Management.

Rob has a 25-year career that includes serving as CFO, Director of Operations, and SVP of Finance. Rob is an adjunct instructor for the MBA program at Gonzaga University.

Rob holds a Masters of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University. He received a B.A. in Business Administration from the University of Washington and is a CPA.

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