Creating Value

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The Different Types of Urgency Campaigns You Can Create
By Rob Stephens
About Creating Value

You get what you value when you provide value to others. Business success comes from creating value for owners, customers, and employees. In this program, you’ll identify exactly what each of these three groups value and how to increase that value – and your success. 

The modules and lessons are listed below. For more detail about what's in this course, click here to see the course sales page.

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The Three D's document is a summary of the Three D's for the three groups. The worksheet has a grid of questions to ask about each “D” for each group. The answers to these questions are the first step toward identifying and creating value. When you create value for all three groups, you create business success. Jot down a short answer to each question on the next page. You’ll be going into much more detail on each question during this Creating Value Program.

Use the attached worksheet to explore and clarify your aspirations and purpose. Knowing your personal aspirations and purpose sets the purpose and direction of your company.

Here are two worksheets: 1. Owner Delight – Happy In and About the Business: You’ll list how your business gives you happiness. This will get you thinking about broad sources of value to you from your company 2. My Tasks – Delight and Value: This is a practical assessment of your tasks.

This calculator template will help you determine the minimum amount you need to distribute from your company to cover your personal cash needs.

Use this template to estimate the sustainable growth rate for your company. It also allows you to explore different scenarios for distributing cash for your personal needs versus keeping cash in the company for growth.

Use this to identify exactly how you fulfill your customers' dreams.

What the best way to know what your customers value and if you're providing it? Ask! This worksheet will help you prep for a customer survey. There's also a document with detailed instructions on how to fill out the worksheet. You can use this worksheet to prep for a survey you might conduct.

Use this workbook to outline how all your products work together to build value for your customers that leads to more sales and higher profits to you.

In the attached worksheet, you'll assess how well you help employees achieve their dreams and build their engagement. You'll then identify the key things you want to continue or improve. You'll also list what you want to learn more about from your employees.

This unit's worksheet is very similar to the last unit's worksheet. You'll assess how well you delight your employees in the areas of leadership, co-workers, and the value of their work. You'll then identify the key things you want to continue or improve and list what you want to learn more about from your employees.

The benchmarking study has three documents: 1. Benchmarking Study Instructions – This document provides detailed instructions on how you'll conduct your study. 2. Job Benchmarking Worksheet – You'll complete one of these forms for each of the jobs in your company. This is the sheet where you'll note pay ranges for each job, benefits unique to that job, and how best to recruit for this position. 3. Benefits Worksheet – The benefits worksheet is for collecting ideas about your benefits and other compensation for the company. You may see that a new benefit is becoming more common in your industry or with other employers your candidates are considering. For example, are your competitors offering to help pay candidates' student loans? Should you do the same? You'll also note ways your competitors talk about their company to be attractive to candidates.

You can use this template to show each employee everything you provide to them. Their periodic pay stubs only tell part of the story of what you give them. When employees can see everything you provide to them, they are amazed at the total value of it. Employees who know the total compensation they receive are less likely to forget the benefits they receive from you when considering offers from your competitors. It's easy for some things you provide to be forgotten or taken for granted. Make sure to take credit for everything you're doing for your employees.

What the best way to know what your employees value and if you're providing it? Ask! This worksheet will help you prep for an employee survey. There's also a document with detailed instructions on how to fill out the worksheet. You can use this worksheet to prep for a survey you might conduct.

Fill out the Start, Stop, Continue worksheet for your business based on what you’ve learned in this course. Go back through the worksheets and survey results to identify the most important actions your company needs to take, leave behind, and continue doing.

Fill out a form for each of your top three projects. This will create your roadmap to creating value.

If you have many projects or need a system for prioritizing projects, I’ve included my prioritization pack. This optional lesson gives you four methods for determining priorities: - Voting - Matrix of Importance and Ease - Paired Analysis - Weighted Average Even if you don’t use these tools for picking your projects, the Prioritization Pack gives you tools for you and your staff to use for future planning and decision-making.

About the Teacher

Rob Stephens

Rob Stephens is the Founder of CFO Perspective, where he provides finance and strategy guidance to help small businesses succeed. He has been quoted in Forbes, U.S. News and World Report, Bloomberg Businessweek, and many other news sources. He is also the author of Conquering Cash Flow: The Complete Guide to Small Business Cash Flow Management.

Rob has a 25-year career that includes serving as CFO, Director of Operations, and SVP of Finance. Rob is an adjunct instructor for the MBA program at Gonzaga University.

Rob holds a Masters of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University. He received a B.A. in Business Administration from the University of Washington and is a CPA.

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