Summary:
About Pricing for Profitability
Will your price change increase - or destroy - profit?
I'll walk you through how to see price changes from your customers' eyes and measure potential profit outcomes from a price change.
In this course, I’ll:
- Demonstrate how to analyze pricing decisions to anticipate their profit implications.
- Cover how many parts of a company can work together to improve pricing.
- Walk through the calculation for value-based pricing.
- Reveal what customers perceive as fair - and unfair - pricing.
- Show how to analyze the profitability at stake by responding to competitor pricing.
- List the pros and cons of common pricing strategies.
- Explain how to identify and reduce poor discounting practices.
"What an awesome course. Super informative in running our own business, advising our clients on pricing theory, and being aware as a consumer and company of the tactics of our vendors." - Course Review
Pricing Profitability Analysis and Processes
Pricing Profitably for Your Product's Value
This is a lesson from my Creating Value Course. It covers whether customers are willing to pay for the value you provide. The earlier lessons in that part of the course talked about how to determine what customers value. Use the Pricing Strategy Worksheet resources to explore the value you provide to customers and how the pricing of each product fits with the pricing of other products.
Pricing Profitably in the Face of Competition
About the Teacher
Rob Stephens is the Founder of CFO Perspective, which provides continuing education courses for CPAs as well as financial management courses for business advisors and staff. He has been quoted in Forbes, U.S. News and World Report, Bloomberg Businessweek, and many other news sources. He is also the author of Conquering Cash Flow and KPIs and KPI Dashboards.
Rob has a 25-year career that includes serving as CFO, Director of Operations, and SVP of Finance. Rob is an adjunct instructor for the MBA program at Gonzaga University.
Rob holds a Masters of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University. He received a B.A. in Business Administration from the University of Washington and is a CPA.
