Summary:
Video/Text
Strategic Planning
25 Lessons
0% Not started
By Rob Stephens
About Pricing for Profitability
Simple and Easy
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This is a lesson from my Creating Value Course. It covers whether customers are willing to pay for the value you provide. The earlier lessons in that part of the course talked about how to determine what customers value. Use the Pricing Strategy Worksheet resources to explore the value you provide to customers and how the pricing of each product fits with the pricing of other products.
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About the Teacher
Rob Stephens
Rob Stephens is the Founder of CFO Perspective, which provides continuing education courses for CPAs as well as financial management courses for business advisors and staff. He has been quoted in Forbes, U.S. News and World Report, Bloomberg Businessweek, and many other news sources. He is also the author of Conquering Cash Flow and KPIs and KPI Dashboards.
Rob has a 25-year career that includes serving as CFO, Director of Operations, and SVP of Finance. Rob is an adjunct instructor for the MBA program at Gonzaga University.
Rob holds a Masters of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University. He received a B.A. in Business Administration from the University of Washington and is a CPA.