Definition: Projecting that future outcomes will follow recent or historical trends

Example: If sales have been growing recently, you may project that they will continue to grow at the same rate.

Why It’s Important: Short term historical trends may not be the best indicator of what the future may hold. You may want to use other methods to project the future.

« Back to Glossary Index

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.