Improve Your Cash Flow




Cash Flow

34 Lessons

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The Different Types of Urgency Campaigns You Can Create
By Rob Stephens
About Improve Your Cash Flow

Reduce your stress and capture more opportunities by improving your business’s cash flow. Better cash flow means more growth and more profit.

This course will help you:

  • Get your hands around your current and projected cash flows
  • Increase cash flow
  • Avoid painful mistakes business owners make with debt and equity
  • Reduce stressful periods of low cash
  • Identify the major sources of debt and equity financing that could provide precious capital to your business.
  • Avoid common cash management mistakes
  • Get the cash you need for growth

You’ll also receive the following tools:

  • A cash conversion cycle calculator to calculate your current cash cycle. It will show you how much cash and profits could go up if you decreased the cycle time.
  • A 12-Month Excel cash flow projection template with step-by-step video instructions on how to fill it out.
  • A guide on cash flow metrics you can monitor to better understand your cash flow.

Kind Words for the Improve Your Cash Flow Course

"Rob does a great job… discussing practical steps to take for increasing cash flow."

"I was very impressed with this course. It gave a great overview of what cash management is, what metrics are useful, and what strategies are best for different situations. Highly recommend!"

Rob covered all bases on how a company can improve and destroy its cash flow position by either effective or ineffective management.

The modules and lessons are listed below. Click here for more detail about what's in this course.

Simple and Easy

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This guide covers many of the topics in this course. You can refer to it for more detail as you go through the course. You do not read it before continuing on in this course. I wanted to give it to you now so you can read while taking the course or after taking the course. It's also a place to jot down notes.

These are a couple files that you can save off for later or used during the videos: Slides: You can use these to follow along with the video and take notes if it helps you learn. Glossary: This has definitions for some of the trickier words used in the course. If I ever say a word that you don't know and it's not in the glossary, shoot me an email at to tell me to add it. You help make the course better for other students.

I'm going to talk through a series of cash flow metrics in the next few videos. They help you monitor your cash levels. They can also measure how quickly you can create cash from operations. I go through the metrics fairly quickly in the videos to give you an idea of your options for measuring cash. This document has more details so you don't need to scribble notes furiously during the video. When you first learn about a metric, focus more on what it measures and why it's useful. You can go back later to this document to learn the details on how to calculate it.

This is a tool to calculate your cash conversion cycle time. The cash conversion cycle time is the longest for companies that buy inventory well before selling it and for companies that sell on credit. If you don't do either of these, this section may not apply as much to your business. It's still good to understand the concept of how long your operational cycle takes to create cash. I'll be showing you how to use this calculator in the next video.

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Here's a one-page summary of the four types of cash I just discussed.

You have two options for your cash flow projection template. One is in Excel and the other is a fillable PDF. The fillable PDF has formulas so it calculates totals just like the Excel Version. I'll go through how to use the cash flow projection template in the next video.

These documents will be used in the following step-by-step example videos.

About the Teacher

Rob Stephens

Rob Stephens is the Founder of CFO Perspective, where he provides courses and tools to make better financial decisions that lead to superior business performance. He has been quoted in Forbes, U.S. News and World Report, Bloomberg Businessweek, and many other news sources. He is also the author of Conquering Cash Flow and KPIs and KPI Dashboards.

Rob has a 25-year career that includes serving as CFO, Director of Operations, and SVP of Finance. Rob is an adjunct instructor for the MBA program at Gonzaga University.

Rob holds a Masters of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University. He received a B.A. in Business Administration from the University of Washington and is a CPA.

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