Improve Your Cash Flow

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The Different Types of Urgency Campaigns You Can Create
By Rob Stephens
About Improve Your Cash Flow

Reduce your stress and capture more opportunities by improving your business’s cash flow. Better cash flow means more growth and more profit.

The modules and lessons are listed below. Click here for more detail about what's in this course.

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This guide covers many of the topics in this course. You can refer to it for more detail as you go through the course. You do not read it before continuing on in this course. I wanted to give it to you now so you can read while taking the course or after taking the course. It's also a place to jot down notes.

These are a couple files that you can save off for later or used during the videos: Slides: You can use these to follow along with the video and take notes if it helps you learn. Glossary: This has definitions for some of the trickier words used in the course. If I ever say a word that you don't know and it's not in the glossary, shoot me an email at [email protected] to tell me to add it. You help make the course better for other students.

I'm going to talk through a series of cash flow metrics in the next few videos. They help you monitor your cash levels. They can also measure how quickly you can create cash from operations. I go through the metrics fairly quickly in the videos to give you an idea of your options for measuring cash. This document has more details so you don't need to scribble notes furiously during the video. When you first learn about a metric, focus more on what it measures and why it's useful. You can go back later to this document to learn the details on how to calculate it.

This is a tool to calculate your cash conversion cycle time. The cash conversion cycle time is the longest for companies that buy inventory well before selling it and for companies that sell on credit. If you don't do either of these, this section may not apply as much to your business. It's still good to understand the concept of how long your operational cycle takes to create cash. I'll be showing you how to use this calculator in the next video.

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Here's a one-page summary of the four types of cash I just discussed.

You have two options for your cash flow projection template. One is in Excel and the other is a fillable PDF. The fillable PDF has formulas so it calculates totals just like the Excel Version. I'll go through how to use the cash flow projection template in the next video.

These documents will be used in the following step-by-step example videos.

About the Teacher

Rob Stephens

Rob Stephens is the Founder of CFO Perspective, where he provides finance and strategy guidance to help small businesses succeed. He has been quoted in Forbes, U.S. News and World Report, Bloomberg Businessweek, and many other news sources. He is also the author of Conquering Cash Flow: The Complete Guide to Small Business Cash Flow Management.

Rob has a 25-year career that includes serving as CFO, Director of Operations, and SVP of Finance. Rob is an adjunct instructor for the MBA program at Gonzaga University.

Rob holds a Masters of Science in Personal Financial Planning and a Graduate Certificate in Financial Therapy from Kansas State University. He received a B.A. in Business Administration from the University of Washington and is a CPA.

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